0%
DIGITAL COLLECTIBLE ACTIVATION
Driving fan engagement through a Certifi digital collectibles campaign, allowing audiences to unlock digital credentials
Reinventing the campaign rally experience for the world of President. A satirical presidential journey brought to life through AR collectibles, geo-fenced tour rituals, digital voting, and a dedicated fan campaign app. Across the upcoming world tour, fans will step into the role of delegates in The President’s mission to overturn the corrupt political machine one city at a time. Using Certifi.World’s gamified platform, each tour stop becomes a “campaign district,” each QR scan becomes a “vote,” and each AR unlock becomes a milestone in an unfolding election-style storyline.The goal: drive maximum fan sign-ups while building a long-term digital ecosystem that satirises politics through music, humour, and interactive storytelling.
Mechanics of the Activation
Mock Voting Booth Sign-Up at Every Venue:
Fans scan a President QR code, register digitally, and unlock a President Campaign Logo AR asset + Supporter Wallet Pass.
Geo-Fenced “District Unlocks”:
Each tour stop becomes a district where supporters collect location-exclusive campaign rewards.
Global Election-Style AR Drops:
Fans receive new AR assets based on the world-tour timeline: Debate Season → Convention Season → Final Vote.
Tour-Wide Delegate Identity System:
Wallet Passes evolve as fans progress through the election arc, tracking attendance and participation.
Results of the Activation
78% of fans who scanned the QR codes completed the journey, converting into verified sign-ups and unlocking their digital collectibles.
Fully geo-verified participation, ensuring every entry originated from fans attending each stop of the tour.
A wave of organic fan conversation online, with attendees sharing their AR collectibles and Wallet Passes across Discord, Reddit, Facebook, and X (Twitter), fuelling excitement around the experience.
Significant growth in the artist’s direct fan database for President and Atlantic Records, creating a valuable channel for future releases, announcements, and exclusive fan rewards.
The activation quickly became a must-find moment at every show.
Fans gathered at merch areas and around QR locations, speculation spread about hidden rewards, and crowds formed as word travelled across venues.