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GEO FENCE ACTIVATION
For UK House @ SXSW 2026, Certifi delivered a festival-long geo-fenced activation designed to reward in-person attendees with exclusive digital collectibles and certified access credentials. Running across the Palm Door on Sixth in Austin, Texas, the experience invited fans to scan QR codes on venue display screens, sign up, and unlock a limited-edition UK House @ SXSW AR collectible as proof of attendance. Alongside this, attendees were able to add a tiered-access Wallet Pass to their phones, enabling certified entry to different areas of the venue and selected programming. The result was a high-conversion, high-visibility activation that blended access, fandom, and digital ownership into one seamless on-site experience.
Mechanics of the Activation
Festival-Wide QR Discovery:
Throughout UK House @ SXSW, attendees scanned QR codes displayed across venue screens and key touchpoints, turning the space into a live interactive discovery journey.
Limited-Edition AR Collectible Unlock:
Once scanned, fans were invited to sign up and claim an exclusive UK House @ SXSW digital collectible AR asset, giving them a certified keepsake tied to their attendance at the event.
Tiered Wallet Pass Access:
In addition to the collectible, attendees could add a tiered-access Wallet Pass to their phones, creating a streamlined digital credential for different parts of the venue and selected sessions or shows.
Geo-Fenced Participation:
The activation was fully geo-fenced, ensuring that only fans physically present at UK House could access the experience, protecting exclusivity and guaranteeing the authenticity of every interaction.
Direct Fan Data Capture:
Each completed journey generated verified first-party audience data, giving UK House a valuable new channel for future event updates, announcements, and exclusive rewards.
Results of the Activation
83% of fans who scanned the QR codes completed the journey, converting into verified sign-ups and unlocking their digital collectibles and tiered Wallet Passes.
Fully geo-verified participation, ensuring every entry originated from attendees physically present at UK House @ SXSW 2026.
A wave of organic fan conversation online, with attendees sharing their AR collectibles and Wallet Passes across Discord, Reddit, Facebook, and X (Twitter), fuelling excitement around the experience.
Significant growth in the direct audience database for UK House, creating a valuable channel for future announcements and exclusive fan rewards.
The activation quickly became a must-find moment throughout the festival.
Fans queued around QR locations and in entry lines, speculation spread about hidden rewards, and crowds formed as word travelled across the venue.
By combining geo-fenced participation, AR ownership, and tiered Wallet Pass access, Certifi turned a standard festival touchpoint into an interactive, high-value audience journey. For UK House, it created a stronger direct relationship with attendees while amplifying the event’s cultural footprint across SXSW. For Certifi, it demonstrated how digital credentials can enhance discovery, exclusivity, and fan participation across global music, tech, and creative industry events.