0%
GEO FENCE ACTIVATION
On March 16th, 2026, Certifi delivered a one-night geo-fenced activation for West LDN Carnival takeover at UK House and the British Music Embassy during SXSW. Collaborating with Happaning and Kolt AI, and Inspired by the energy, colour, and cultural significance of Notting Hill Carnival, the experience invited fans to scan QR codes displayed across the venue, create filmed content of the event and then that unlocked a limited-edition West LDN Carnival @ SXSW AR collectible as proof of attendance. Alongside the collectible, attendees could add a tiered-access Wallet Pass to their phones. The result was a high-energy digital layer to one of SXSW’s standout cultural celebrations, blending carnival spirit with certified access and shareable fan rewards.
Mechanics of the Activation
On-Site QR Discovery:
Throughout the event, attendees scanned QR codes shown on venue display screens and at key touchpoints, turning the space into an interactive digital access journey.
Limited-Edition AR Collectible Claim:
Fans who completed the sign-up flow unlocked a West LDN Carnival @ SXSW AR collectible, giving them a certified keepsake tied to this special showcase.
Geo-Fenced Exclusivity:
The experience was fully geo-fenced, meaning only fans physically present at UK House / British Music Embassy during SXSW could unlock the activation, preserving authenticity and in-person exclusivity.
Direct Audience Connection:
Each completed journey gave West LDN Carnival a verified first-party audience touchpoint, supporting future announcements, artist updates, and exclusive fan rewards.
Results of the Activation
87% of fans who scanned the QR codes completed the journey, converting into verified sign-ups and unlocking their digital collectibles and tiered Wallet Passes.
Every successful claim came from in-person attendees at the British Music Embassy during SXSW 2026, giving the campaign a fully attendance-verified audience base.
The experience sparked strong organic sharing across social media, as fans posted their AR collectibles and Wallet Passes and spread word of the activation across the event.
The campaign helped build a valuable direct audience database for West LDN Carnival, opening up new opportunities for future event promotion, community building, and exclusive digital rewards.
As the night unfolded, the activation became one of the standout discovery moments around the venue, with growing interest driven by crowd curiosity and peer-to-peer sharing.
QR hotspots and entry areas drew visible attention as attendees gathered, compared what they had unlocked, and encouraged others to take part.
Rory, Rampage Sound
By combining geo-fenced participation, AR collectibles, and tiered Wallet Pass access, Certifi added a powerful digital layer to a live event rooted in community, music, and identity. For West LDN Carnival, it created a new way to capture audience connection while extending the experience beyond the venue itself. For Certifi, it demonstrated how digital credentials can elevate cultural programming into something memorable, measurable, and highly shareable.